Released on: June 13, 2008, 2:46 am

Press Release Author: Dawn Angier

Industry:

Press Release Summary: In the complementary therapy community, there is a lot of
pressure to give time away for free and, as a result, many practitioners make very
little money.

Press Release Body: 01 June, 2008 ( ExpressPressRelease ) In an industry dominated
by sole practitioners, the formation of Psycademy LLP is a confident and positive
initiative to position the company as a 'model of excellence' in the industry and to
empower other practitioners to adopt a similar approach to help raise the standard
across the entire industry.

Psycademy's founder and specialist in human
evolution and transformation, Lisa Turner, believes that therapists should not have
to give out a message that they do not make any money and should be focussing on
developing their position as professional and respected practitioners in their own
right. She also believes that trainers in the complementary therapy industry do not
fully value their skills or the positive impact they make on other's lives and that
an overhaul of the way in which practitioners market themselves to their customers
is long overdue.

"In the complementary therapy community, there is a lot of pressure to give time
away for free and, as a result, many practitioners make very little money.
Therapists need to set a professional example for their clients and therefore
holding a workshop in a village hall where clients have to make their own cup up tea
could be giving out the wrong perception about the quality of the practitioner,"
explains Lisa, who has studied the mind for over 15 years and is a certified trainer
of NLP, Time Line Therapy® and Hypnosis.

Lisa argues that being a profitable therapist actually enables the practitioner to
give more back. As a result of Psycademy's philosophy, it then becomes possible for
them to offer bursaries for clients who really cannot afford the treatment or
therapy. As Abraham Lincoln said, "You cannot help the poor by becoming one of
them".

Lisa also believes that many practitioners are mistakenly put off by the perceived
high costs of running a professional business operation when in fact modern
technology has made it is easier than ever to run a professional looking, worldwide
operation with much reduced cost.

"At Psycademy, we have no physical office and
most of our meetings are conducted via the Internet, telephone and Skype so our
overheads are kept at a minimum. This virtual functionality also helps us to limit
our carbon footprint as there is less paper based work and no travelling to and from
the offices. This is something which all practitioners can take advantage of,"
explains Lisa.

Furthermore, as a practical example of how the Psycademy team function, their titles
are descriptive of what they really do for clients. For example, Lisa Turner title
is CEO which stands for Chief Enlightenment Officer. She was joined by Tom Evans as
CIO, which stands for Chief Inspiration Officer and Liam Wall, as Chief Finance
Officer. Internally, Liam is known as the Chief Freedom Officer.


Tom has many years commercial experience and, along with Lisa, has developed many
grounded applications for how complementary therapy techniques can be used for both
personal development and in forward thinking businesses.

For more information visit www.psycademy.com

For more information please contact;
Jenna Gould
Tel: 01603 283 503
Mobile: 07958 263 708
Email: jenna@mediajems.co.uk

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Web Site: http://www.psycademy.com

Contact Details: Jenna Gould
Tel: 01603 283 503
Mobile: 07958 263 708
Email: jenna@mediajems.co.uk